Fixed Media - CD-ROM, diskette, and DVD
Our clients have used CD-ROMs, diskettes, and DVDs as stand-alone
marketing collateral integrated with dynamic web content (like
prices and availability). These so-called “fixed” media (when
media is “fixed” - the customer can’t change it) are a great way
to analyze usage and deliver rich, dynamic content to your customers.
CD-ROM examples:
| Client: |
BackWeb |
| Strategy: |
CD-ROM for trade show and direct marketing to deliver their software
and channel information as part of their “Get BackWeb” campaign. |
| Client: |
LaserLine |
| Strategy: |
CD-ROM for trade shows delivering LaserLine’s current product
catalog. Connected to the website to enable e-commerce from anywhere. |
| Client: |
BookingCenter.com |
| Strategy: |
CD-ROM for trade shows delivering BookingCenter’s current software
and online signup procedures. |
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Diskette examples:
| Client: |
Visa |
| Strategy: |
Designed to play on all Windows (3.x -> Win 95) and Macintosh
machines, the diskette was delivered at trade show and through
direct mail. Created to educate front-office workers in medical
and dental practices to discuss different patient payment collection
strategies. |
| Client: |
Tweddale Family |
| Strategy: |
To entice 70+ invitees of Jeff and Kate’s family and friends to
trek to a remote corner of the Yucatan Peninsula in Mexico, this
diskette was created and mailed to invitees. The results were
outstanding - most came and had an excellent time! |
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