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E-Marketing

Build Relationships and Keep Customers Coming Back!

E-Marketing is the term we use to describe customer marketing strategies using the Internet. It's a one-to-one marketing program with opt-in email at its core. When a user “opts-in” to be a member of your community (by downloading software, purchasing a product, or registering for a service), they will often give permission to be notified about events/news relevant to their needs via email.

We provide turnkey solutions for adding database and targeted email technology to your web marketing efforts - giving you total control over the timing, messaging, and analysis of your campaign.

Our E-Marketing programs allow you to capture visitor information and then generate personalized e•mailings - targeted to the needs and interests of your visitors. We then provide campaign management and tracking services to present results - allowing you to learn effective strategies for communicating with your community. Experience a demo of an e-marketing campaign that could be managed from your website tomorrow.

    Interactive Emails invite a customer back to your web site for more details, to join your database, or download a file.

    Lower costs Compared with direct mail's printing and mailing charges, an Email marketing campaign typically costs up to 75% less.

    Higher Response Rates Permission email averages a 10% to 15% response rate compared with direct mail's 1% to 2%.

    Faster Response Times With more than 75% of responses within 72 hours of being sent out.

    Measurable Results Measure campaign effectiveness and build on that learning to generate better results the next time. See our Reporting and Analysis to learn more

If people value your information, they join your Customer Database or you use existing customer data. At strategic times, you send email messages inviting them back to your web site for a special offer.

Because customers have self-selected themselves to join, you are not invading their privacy or wasting your messages on uninterested people, and email recipients have an easy option to leave the campaign whenever they choose.

Call in the InternetCorps and we'll help you learn how E-Marketing can help you build a lifelong relationship with your customers.