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Affiliate Program Management


Affiliate Programs provide your .com business with an Internet sales force, creating a revenue-sharing that benefits both businesses. Nurturing this sales channel takes planning and communication. The InternetCorps manages your Affiliate Program by providing ongoing analysis of your program metrics, validating those metrics, and reporting the success of your affiliates to you and the affiliate channel.


There is no dispute that affiliate programs work - they are the chief reason Amazon.com is what it is today. However, maintaining profitable requires tight management of the program and a channel communication strategy that consistently demands “best practices” from the affiliate channel. The InternetCorps has developed a proven process for managing this channel to make your Affiliate Program profitable. Outsource your Affiliate Program to our well-honed management process - and concentrate on growing your .com business!


Our Affiliate Program Management consists of three components:

Metrics & Measurements Tracking- Each Affiliate Program has been created to reward specific behavior from affiliate websites. Sometimes its purchasing software, registering for a service, or submitting referrals. Whatever your metrics, we track your affiliate transactions on a monthly or quarterly basis.

Analysis and Reporting Services - We provide your .com business with the information and trends you need to plan and grow the affiliate channel. Each month (or quarter) we create two reports necessary to managing an Affiliate Program:

  • The first summarizes affiliate strategies working best for your website. This is a combination of analyzing your affiliate media (such as banners, buttons, or text messages) vs. their placement on an Affiliates website to determine effectiveness.

  • The second report is a personalized email to each from your company (using The InternetCorps’ E-Marketing services) summarizing the current goals of the affiliate program, each affiliate's current standing, and recommendations for affiliates to implement “best practices”. Research proves that consistent communication to your channel not only increases business, but builds loyalty.

Accounting Interfacing - Affiliate relationships are contracts between your .com business and another website. Most affiliates are paid quarterly for metrics that are defined and trackable. We help manage the paying of affiliates by submitting timely summaries to your Accounts Payable dept. and “rolling over” those affiliates who haven't achieved minimum transactions until the next pay period.